Jennifer Slegg :: Speaker Biography
Jennifer Slegg is well known as a contextual advertising expert and has been quoted in numerous publications including the Washington Post, USAToday, TheStreet.com as well as numerous online publications in the search industry. She is also the advertising correspondent for SearchEngineLand and was previously a correspondent at SearchEngineWatch. She also has written numerous lengthy articles on topics such as the Google AdWords landing page algorythm, content creation techniques and tactics, Yahoo's Panama PPC program and numerous articles related to contextual advertising.
Jen's areas of expertise in search marketing include content creation, community building, pay per click advertising, issues related to the AdWords landing page algorithm, duplicate content & DMCA, and contextual ad optimization for both regular and premium-level publishers.
Jen is also well known as a speaker at numerous conferences including SearchEngineStrategies, WebmasterWorld Pubcon, Microsoft Mix06, BlogHer, and the upcoming SearchMarketingExpo. She is also a moderator at DigitalPoint and host of Click This! on Webmasterradio.fm. Jen also blogs about all aspects of contextual advertising at JenSense, where her blog is considered the leading authority in the industry.