Seodays : SEO events, training, conferences, exclusive seodays

We have had a few questions from people wanting a blow-by-blow agenda for what we are covering over the two days of Seodays.  In addition to our guest speakers (which include Heather from Hitwise demonstrating competitive analysis in the online travel space as well as  Ben Jesson and Dr Karl Blanks of Conversion-Rate-Experts.com).  Below are the topics Jen & Dave will be covering in detail for all attendees. 

We also have an entire open session, which will be “attendee choice”… we will be asking all attendees very shortly to chose from a wide variety of topics that are not already on our agenda (for all attendees who have registered by that date)  to rate which topics they would like to see addressed.

And the final day will include over an hour where attendees can ask any final questions they would like answered about their websites, tactics or techniques, as well as some final discussion from Dave & Jen on related topics to search engine optimization and marketing.

We have packed the two days full of everything that a beginner needs to know in order to kick start a new online business as well as providing what an expert level attendee needs to know to bring their business to the next level.  And because we ask all attendees to rate their current skill level in each topic area, we can assure that we are providing a valuable experience to everyone and adjust the presentations accordingly.

2 Day Conference - At a Glance

The basic structure of the Seodays Conference can be seen below but we are open to ideas of what you want us to focus on.

Organic SEO

1. What it takes to get top 10 in Google, Yahoo and MSN. No, Jason Calacanis isn’t right, good content alone won’t ensure you rank number one for your chosen keywords. With no holds barred, we talk about what it really takes to achieve those top ten placements in all three major search engines, and talk about the important algo specifics that you need to know to rank in each one.
2. Content. Yes, you still need content for your site, and the more the better. We look at generating ideas for the types of content you should have on your site, including ensuring your important keywords within the content are working for you and not against you. Then we look at buying content - where to buy, contracting writers and how to ensure the content really is unique.
3. Organic SEO tools. Look inside the toolbox that Dave, Greg and Jen personally use for managing their client’s organic SEO. No paid product placement here, these are the mainstream and little known tools and apps that really get results.

Link Building

1. Buying links. This is the industry’s dirty little secret, but the search engines are catching onto link brokers and discounting links, meaning you lose not only money but the link juice as well. Get the nitty gritty on finding and buying links for maximum results for your rankings in ways that fly far below the spam radar.
2. Link Bait. Link bait is the buzz of the industry lately, but many people just can’t pull it off properly and end up ticking people off without benefiting from the links. We explain link baiting, how it works, why it is so valuable, and how you can link bait to your own advantage.
3. Links outside the box. There are links to be had that fall outside the standard “text link on a webpage”. What they are and how to use them properly.
4. Viral marketing. Viral links is an important part of any link building campaign, but few manage to implement this correctly and instead come off looking like spammers. We tell you the best ways to go viral, and how to not end up branded as a spammer.
5. Link Building tools. What are the link building tools the experts are using today? Peek inside our business when we talk about the tools that we use when link building for clients today.

Risk and Competitive Management

1. Aggressive or Not? Some spaces you need to be aggressive with your SEO, while others it would be like taking a blowtorch to a butterfly. How to know how aggressive you need to be, and a look at what it takes to rank in the most competitive industries.
2. Your Company Sucks. How to deal with companysucks.com situations or where other sites with negative experiences are ranking with your company name. Learn reputation management the right way.
3. Stolen Content. When someone swipes content or your entire site, it can seriously impact your own rankings. How to handle the situation – and ways to go above and beyond simply filing a DMCA - so that the thief feels the maximum pain possible for their crime.

Pay Per Click

1. Google AdWords & the Quality Score. You have probably heard about the Google Quality Score, how even your landing pages can affect your ad position in the Google search results and it can actually cause your price per click to skyrocket to $5 or $10 a click. We will walk you through the quality score, and show you the little things both in your ad copy and on your landing page can mean getting a higher ad position for less money. We will also look at leveraging the content network and domain park programs to your advantage, and how to know when to pull the plug on both.
2. Yahoo Search Marketing “Panama”. We walk you through Panama, so that when Yahoo throws the switch for the UK, you will be far ahead of the game and already know the ins and outs – as well as the new valuable tools you can put to work – that will be appearing in your Yahoo Panama account. We also look at their brand new ranking algorithm launched in February.
3. MSN AdCenter. We look at the newest major player into the PPC scene and talk about some of the unique features you can use in AdCenter, such as demographic targeting as well as a look at using ContentAds for greater traffic.
4. Third tier PPC sources. There are definitely some sources of pay per click traffic we refer to as “third tier”. They might not convert well for your standard ad campaigns, but for brand awareness or arbitrage, they provide a great source of extremely cheap clicks. We tell you which ones to use – and where those ads might eventually show up – as well as which ones to avoid with a ten foot pole
5. Contextual advertising.  How you can make the most money through contextual advertising, both as a publisher and as an advertiser.

We will be focusing on training instead of just telling, so you will get lots of pointers on how to apply this to your own business as well as being able to do hands-on throughout the two days.   We tried to cover the most important aspects of search engine optimization and marketing, as well as discussing some of the hot topic tactics of the industry, such as link baiting.  We will have a more formal agenda, detailing what is being discussed when, after we finalize the speaking times of all our guest speakers, but you can find the agenda outline (which includes important things like what time we have lunch!) here.

 Last I checked, we still have a few spots available, so we hope to see you in London on March 20th! 

When we began planning Seodays, the most important thing was that the hotel be easily accessible, whether people were coming in locally, from other areas of the UK or coming from overseas.  And The Hilton Euston definitely fit the bill.

Euston Station is just a five minute walk from the hotel, and Kings Cross / St. Pancras is not too far.  All the travel details you need to get to the hotel can be found here, whether you are arriving via train, tube, plane or taxi.

The hotel itself has plenty of ammenities.  Wireless internet is available and a selection of restaurants, varying from fine dining to a bar & lounge.  And don’t forget there is a full breakfast available to guests each morning, so be sure to take advantage of that prior to hitting the conference.

 We have secured a special room rate for attendees and have a block of rooms reserved.  You will receive the booking code in your registration confirmation.  There still are some rooms currently available.

The conference itself is in the hotel as well, set up in one of their large meeting rooms, set up with tables to accomodate laptops, so you can take notes, view websites, use tools and demos, and be extremely hands on. 

We look forward to seeing you there!