We are pleased to announce the Mel Carson from Microsoft adCenter will be joining us at Seodays to talk all about adCenter for the UK. For those with burning adCenter questions, this will give all Seodays attendees the opportunity to ask those important questions while an adCenter rep is there to answer.
Mel will share a lot of great information about adCenter and his presentation will be valuable for both those well versed in adCenter & other pay per click programs as well as those who are just getting their feet wet in the world of online advertising.
Because adCenter only launched in the UK only last year, many marketers don’t realize the wealth of tools available to adCenter account holders. This includes extensive demographics tools & data, as well as being able to target ad campaigns right down to gender and age group.
Mel will also be showing off some of the cool adlab tools developed by Microsoft which are extremely useful to both advertisers & search optimizers. If you haven’t seen what some of these tools do, you will definitely be brainstorming all the things you could do with them after the presentation!
A little more about Mel:
Mel began his online advertising career as the Shopping & Travel Editor at LookSmart UK nearly seven years ago, before progressing to Sales Operations Manager for their Performance Listings product on MSN.co.uk.
After LookSmart withdrew from International markets, Mel joined 24/7 Search as an Account Director managing search activity across all search engines for a number of blue-chip clients.
It didn’t take much persuasion for Mel to take his initial role as Pan-European Search Media Strategist at MSN where he was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006.
I have had the pleasure of hearing Mel talk at previous conferences, so attendees are in for a treat. And thanks to Mel for taking time out of his busy schedule to join us and the Seodays attendees.
Want to get started before Seodays starts? You can access adCenter UK here. You can also find the latest adCenter happenings on the adCenter blog. And of course, you can sign up for Seodays to get the latest right from Microsoft (yes, I will try my best to get Mel to reveal what is up and coming for UK adCenter users!) as well as all our Seodays speakers. Don’t forget, Seodays begins in just a week!
0 Responses to “Microsoft adCenter’s Mel Carson speaking at Seodays”