Are you ready for the new Yahoo Search Marketing platform code named Panama? If not, you need to be at Seodays so that you are prepared for all the bells and whistles when Panama launches in the UK.
We are pleased to announce that a Yahoo Search Marketing rep will be attending Seodays to present on the new Panama platform, ensuring you have the edge to take advantage of all the new tools available for advertisers in the new system.
Learn about the more powerful keyword research tool, ad testing options to find your best converting ad copy, and the new fast ad activation system, which allows advertisers within the Panama platform to see their new ads go online in minutes.
Because Panama will be released in the UK, taking advantage of the opportunity to hear the details straight from Yahoo, as well as being able to ask questions specific to Yahoo Search Marketing in a smaller setting than what you find at the major industry conferences, is a valuable one, and a must-do for any pay per click business or consultant.
Update: We are pleased to welcome Andrew Buckman, EU Product Director for Yahoo Search Marketing.
Andrew Buckman joined Yahoo in 2002 as Technical Product Manager and has
been leading the European Product Team for the last 4 years. Based in
Paris, he is responsible for the suite of systems that support the
company’s editorial processes and advertiser interfaces, as well as for
Yahoo’s different matching technologies. Andrew also manages the
deployment of parallel business lines and new products. Prior to Yahoo,
Andrew specialized as a consultant in CRM and internet marketplaces and
assisted in the launch of a number of companies and web spin-offs.
You can find out more about Yahoo Search Marketing on their site or on the YSMBlog.
If you haven’t yet registered, you can do so here. Seodays takes place in London at the Hilton Euston on March 20-21st. The agenda & session description is here. We look forward to meeting everyone next week so we can get you up to speed on Yahoo Search Marketing’s Panama.
Thank You