2 Day Conference

Why should you attend?

Whether you are new to the world of online marketing or experienced SEO who wants to ensure their skills are up to date, Seodays offers the opportunity for you to hear straight talk from industry leaders on what it takes to not only succeed in all areas of search engine marketing, but how to make that success a reality.

With the personalized approach that David Naylor & Jennifer Slegg take to Seodays, you can ensure that your questions will get answered. Think back to the last search conference you attended where you sat in a room with hundreds of other attendees… now imagine yourself in a smaller setting for two days where you will have multiple opportunities to ask the questions you want answered by those industry experts… that is what Seodays is about.

Who will benefit from Seodays?

If you are working in the search engine marketing space, whether on the organic search or the paid search side of things, you will benefit from the variety and depth of topics presented. Whether you need help with your organic search rankings, or need help with the new AdWords landing page algorithm, you will find that the knowledge you gain is worth the registration fee many times over.

In-house SEOs
Independent marketers
Affiliate marketers
Industry analysts
Direct marketers
Writers & journalists in the seach engine space
Pay per click advertising buyers
Website designers & developers
Business owners

How much does it cost?

The cost of attendance is £1750 (incl. VAT) per person for both days. This does not include accommodation at the Euston but there are rooms reserved for delegates.

About the Seodays experience

Arrive at the hotel the evening before, then join Dave, Jen and the other attendees for a meet and greet at a local gathering place for a drink. This is your first opportunity to meet everyone in an informal atmosphere before the event begins the following morning. Expect to “talk shop” but in a much more informal atmosphere.

The next morning, be sure to take advantage of the hotel’s full English breakfast. Then head off to the conference room where you will find tables set up with your exclusive Seodays materials, power supply for your laptop, as well as wireless internet access. We will do more formal introductions, then get right down to what Seodays is really about.

Are you used to the standard 8-12 minute presentations given by speakers at industry conferences? It is barely enough time to skim the surface much less give many useful tips you can take back and turn into profitable actions. That is where Seodays differs. We are talking 1-3 hours on each topic, meaning we dive deep into each issue and reveal insider tips, advice and know-how that would never get revealed in such a large public setting as a regular conference. And that is what sets Seodays apart from the rest.

We also stress that throughout the experience we will be teaching you, not just telling you. We won’t just tell you what to do, but we will also reveal why a specific technique is useful and what the results of implementing that technique will be. Sure, we can tell you to do something, but if you understand the reasoning behind it, you will be that much more effective putting it into action. So don’t expect just boring “talks”, expect to be engaged in the Seodays experience.

And definitely bring your laptop! We will have wireless internet access, so you will be able to bring up websites we are discussing, try out tools we are recommending and even begin making changes to your site as we speak.

We will take breaks throughout the day, so you can grab a drink, check email or even discuss what you have learned so far. Coffee will be supplied for those in need of their caffeine fix, and we break mid-day for lunch. Then it is back to work for the afternoon. We will break about 5 o’clock, with a quick break before heading off to dinner, where there will be more ample opportunity to chat with your leaders and network with other attendees.

We will also be bringing in guest speakers to talk about very specific areas of interest they are experts in. Our guests will be announced as we confirm each of them, as we try and tailor the event as closely to the group of registrars as possible. We have two expert speakers already confirmed for our London event.

Heather Hopkins from Hitwise is coming to present on competitor analysis, which will give you a great insight into how you can use Hitwise data to research your competitor's in the industry. You will also be able to get live competitor analysis on your own website during the demo. Heather's demo will be on two big competitor's in the travel industry, so that is an added bonus for attendees working in the travel space.

We also have two well-known conversion rate experts attending to talk about doing split testing and increasing conversion rates without increasing your spend. Ben Jesson and Dr Karl Blanks specialise in unlocking the hidden value in your website’s visitors. They have generated tens of millions of dollars from doing so. Last December, they launched their website, Conversion-Rate-Experts.com. This is the first time they will be revealing their secrets in public. You will learn about the arsenal of weapons you’ll need to dominate your market without having to spend a penny more on advertising.

Day two starts much like the first. English breakfast in the hotel, followed by another full day of sessions, learning, speakers and yes, lunch.

The final hour of the day is an open forum of sorts. Any last burning questions we didn’t cover? Any hot topics or breaking news you would like Dave or Jen to give opinions on? This hour belongs to the attendees to discuss what you want, and is a great way to cap off Seodays. You will also receive a USB key with copies of all the presentations given over the two days, so you can use them for future reference.

And to cap off the event with even more networking, LondonSEO is organizing one of their famous networking events for SEOs following Seodays. The LondonSEO event will be held local to the Euston / Kings Cross area. So when you make your travel plans be sure to not leave until after the event, which will start at 6pm and probably go on all night, as this is a great opportunity for additional networking.

At the end of it all, you will walk away with fresh ideas and perspectives, not to mention the motivation to put into action what you have spent the last two days immersed in… don’t be surprised if you find yourself putting in more hours of work in the weeks following Seodays, not because you have to but because you want to. In fact, don’t be surprised if you end up working on your laptop during your flight or train ride home!

At a Glance

The basic structure of the Seodays Conference can be seen below but we are open to ideas of what you want us to focus on.

Organic SEO

What it takes to get top 10 in Google, Yahoo and MSN. No, Jason Calacanis isn't right, good content alone won't ensure you rank number one for your chosen keywords. With no holds barred, we talk about what it really takes to achieve those top ten placements in all three major search engines, and talk about the important algo specifics that you need to know to rank in each one.
Content. Yes, you still need content for your site, and the more the better. We look at generating ideas for the types of content you should have on your site, including ensuring your important keywords within the content are working for you and not against you. Then we look at buying content - where to buy, contracting writers and how to ensure the content really is unique.
Organic SEO tools. Look inside the toolbox that Dave and Jen personally use for managing their client's organic SEO. No paid product placement here, these are the mainstream and little known tools and apps that really get results.

Link Building

Buying links. This is the industry’s dirty little secret, but the search engines are catching onto link brokers and discounting links, meaning you lose not only money but the link juice as well. Get the nitty gritty on finding and buying links for maximum results for your rankings in ways that fly far below the spam radar.
Link Bait. Link bait is the buzz of the industry lately, but many people just can’t pull it off properly and end up ticking people off without benefiting from the links. We explain link baiting, how it works, why it is so valuable, and how you can link bait to your own advantage.
Links outside the box. There are links to be had that fall outside the standard “text link on a webpage”. What they are and how to use them properly.
Viral marketing. Viral links is an important part of any link building campaign, but few manage to implement this correctly and instead come off looking like spammers. We tell you the best ways to go viral, and how to not end up branded as a spammer.
Link Building tools. What are the link building tools the experts are using today? Peek inside our business when we talk about the tools that we use when link building for clients today.

Risk and Competitive Management

Aggressive or Not? Some spaces you need to be aggressive with your SEO, while others it would be like taking a blowtorch to a butterfly. How to know how aggressive you need to be, and a look at what it takes to rank in the most competitive industries.
Your Company Sucks. How to deal with companysucks.com situations or where other sites with negative experiences are ranking with your company name. Learn reputation management the right way.
Stolen Content. When someone swipes content or your entire site, it can seriously impact your own rankings. How to handle the situation – and ways to go above and beyond simply filing a DMCA - so that the thief feels the maximum pain possible for their crime.

PPC

Google AdWords & the Quality Score. You have probably heard about the Google Quality Score, how even your landing pages can affect your ad position in the Google search results and it can actually cause your price per click to skyrocket to $5 or $10 a click. We will walk you through the quality score, and show you the little things both in your ad copy and on your landing page can mean getting a higher ad position for less money. We will also look at leveraging the content network and domain park programs to your advantage, and how to know when to pull the plug on both.
Yahoo Search Marketing “Panama”. We walk you through Panama, so that when Yahoo throws the switch for the UK, you will be far ahead of the game and already know the ins and outs – as well as the new valuable tools you can put to work – that will be appearing in your Yahoo Panama account. We also look at their brand new ranking algorithm launched in February.
MSN AdCenter. We look at the newest major player into the PPC scene and talk about some of the unique features you can use in AdCenter, such as demographic targeting as well as a look at using ContentAds for greater traffic.
Third tier PPC sources. There are definitely some sources of pay per click traffic we refer to as “third tier”. They might not convert well for your standard ad campaigns, but for brand awareness or arbitrage, they provide a great source of extremely cheap clicks. We tell you which ones to use – and where those ads might eventually show up – as well as which ones to avoid with a ten foot pole.